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Matthew Lautensack
Jan 28, 20203 min read
Client Profile: Halifax County, North Carolina
Client Profile: Halifax County, North Carolina A quick history: Halifax County is located in North Carolina’s Coastal Plain region....
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Matthew Lautensack
Jan 27, 20204 min read
Stories in Retail: Starbucks Opens Another Store in Buda, Texas
Stories in Retail: Starbucks Opens Another Store in Buda, Texas The Players Buda, Texas: One of Austin’s fastest growing suburbs, Buda is...
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Matthew Lautensack
Jan 27, 20203 min read
Amazon’s Interesting 2019
Amazon’s Interesting 2019 The Giant’s Issues Cause Increased Scrutiny Amazon had an up and down 2019. Industry observers disagree about...
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Matthew Lautensack
Dec 17, 20193 min read
Client Profile: Gastonia, North Carolina
Client Profile: Gastonia, North Carolina A three-time All-America City and recipient of the U.S. Conference of Mayors top Livability...
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Matthew Lautensack
Dec 17, 20193 min read
Client Profile: Leominster, Massachusetts
Client Profile: Leominster, Massachusetts Leominster, a city with a fascinating history, is the second largest city in Worcester County,...
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Matthew Lautensack
Dec 17, 20193 min read
Chain Stores and Locally-Owned, Independent Retailers – It doesn’t have to be David vs Goliath
Chain Stores and Locally-Owned, Independent Retailers – It doesn’t have to be David vs Goliath. Communities are competing to attract...
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Matthew Lautensack
Dec 16, 20193 min read
The Retail Coach’s 2019 Conference Recap
The Retail Coach’s 2019 Conference Recap As Experienced by Caroline Hearnsberger We come to the end of another year of conference...
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Matthew Lautensack
Nov 20, 20193 min read
Facts, Feelings, Opinions and Truth Are Not the Same Thing
Facts, Feelings, Opinions and Truth Are Not the Same Thing But All are Important in Attracting Retail to Your Community When The Retail...
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Matthew Lautensack
Nov 20, 20193 min read
Stories in Retail: Braum’s Breaks Ground in Wolfforth, Texas
Stories in Retail: Braum’s Breaks Ground in Wolfforth, Texas The Players Wolfforth, TX was established in 1916 and named for two...
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Matthew Lautensack
Nov 20, 20193 min read
Stories in Retail: Mod Pizza to Open in Waxahachie, Texas
Stories in Retail – Mod Pizza to Open in Waxahachie, Texas The Players Waxahachie, Texas was founded in 1850 and became a pivotal...
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Matthew Lautensack
Oct 25, 20193 min read
Your Website is More Than Your Online Business Card or Billboard
Your Website is More Than Your Online Business Card or Billboard It is the Entrance to Your Business If you are going to have a website,...
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Matthew Lautensack
Oct 8, 20194 min read
Development Association Partners with Texas-Based Organization to Promote Retail Growth in Our Regio
The Retail Coach core staff, from left: Project Manager Kyle Cofer, President Aaron Farmer, Founder and CEO C. Kelly Cofer, Director of...
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Matthew Lautensack
Sep 25, 20192 min read
What Makes Your Community Unique
What Makes Your Community Unique? Identify and Embrace Your Story. Having worked with over 450 clients in over 30 states, The Retail...
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Matthew Lautensack
Aug 29, 20194 min read
Change in Retail Is Not the End of the World, It’s Just Change.
Change in Retail Is Not the End of the World, It’s Just Change Retailers Try New Concepts to Remain Relevant The Wall Street Journal...
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Matthew Lautensack
Jul 29, 20193 min read
Self-Employed, Entrepreneurs, Boomers
The Self-Employed, Entrepreneurs, and Boomers Recruiting these independent folks can make your retail/restaurant/office mix much more...
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Matthew Lautensack
Jul 2, 20193 min read
Quality of Life Includes Retail
Companies relocating, want quality of life. Creating quality of life includes retail. A healthy economy, prosperity, a vibrant and...
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Matthew Lautensack
May 31, 20194 min read
The Journey along the Road to Retail is a Marathon, Not a Sprint.
So your city or town wants to attract more retail and restaurants. Community leaders hear from all quarters that folks want a Target, a...
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Matthew Lautensack
Apr 29, 20194 min read
Opportunity Zones in the Real World
Opportunity Zones in the Real World: The Retail Coach and Manassas Capital Connect the Dots on Opportunity Zones A lot of articles are...
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