Our Team Is Your Team
We take a partnership approach and become an extension of our client communities’ teams. With backgrounds ranging from retail site selection, real estate, and public policy experience, you can trust the experts in retail development and community planning and growth.
DIRECTOR OF RESEARCH & DEVELOPMENT
New York native Matthew Lautensack brings a specialization in critical theory and technology integration to The Retail Coach's team. During his tenure at The Retail Coach, he has brought efficiency to the operational processes, through automation, streamlining, and systematizing internal workflows. He was also the principal developer on a number of new products and services The Retail Coach offers today. Prior to joining The Retail Coach, Lautensack was the Director of Information Technology at a natural soap company based out of upstate New York. A philosopher and self-taught programmer, Lautensack is proficient in user experience, digital platform design, e-commerce, automation, digital advertising and GIS.
