PRESS RELEASE
FOR IMMEDIATE RELEASE
February 18, 2025
Contacts:
Kelly Cofer, CCIM, Founder & CEO, The Retail Coach
Tel. 662.844.2155 | Kelly@TheRetailCoach.com
The Retail Coach’s President, Aaron Farmer, Has Been Made Partner
AUSTIN, TX — The Retail Coach is excited to announce that Aaron Farmer, current President, has been made a partner. Farmer has brought his dedication, wealth of passion, and unparalleled experience to The Retail Coach for over seventeen years. The Retail Coach knows this is one step toward continued growth and success for their company and all their client communities.
Farmer’s knowledge of the most current research on retail and marketing trends is extremely valuable to The Retail Coach and the communities they partner with. His expertise touches every step of a project from the initial trade area determination to the actual recruitment of retailers. During his time with The Retail Coach, he has worked on more than 500 projects throughout the United States and has completed multiple assignments with more than 92% of them.
Farmer has shared his expertise in retail recruitment strategy, site selection, retail trends and economic development through numerous webinars, industry-published articles and speaking engagements at industry conferences and events.
Farmer’s background also includes a degree from The Mays Business School at Texas A&M University as well as a Master of Business Administration from Texas A&M University – Commerce.
C. Kelly Cofer, Founder and CEO of The Retail Coach says, “Since founding The Retail Coach more than 25 years ago, the single best decision I have made was hiring Aaron. In his seventeen years with us, and much to his credit, we dominate the retail recruitment industry. We would not be where we are today without him.”
Truly, the impressive level of skills, professionalism, and innovation that Farmer brings to the table is a huge part of both The Retail Coach’s current success and the future of retail recruitment.
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